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Marketing Strategy & Advisory

Independent marketing strategy for businesses and leadership who want a clearer read on what they're doing and why.

What this is

Maradeo Media looks at your current marketing, messaging, brand presence, audience, and campaigns, then helps you figure out what to change, where to focus, and how it should come together. This works whether you already have marketing in place or you're starting from scratch.

Sitting on your side of the table

If you work with an agency, freelancers, vendors, or an internal team, Maradeo Media can sit on your side of the table, not theirs. That can mean reviewing proposals before you sign off, asking the questions a busy internal team might not think to ask, pressure-testing whether a recommendation actually fits your goals, and helping make sure your budget is going toward the right things.

When reviewing outside recommendations, my role is to look at them from your business's perspective. If Maradeo Media offers a service relevant to the recommendation, I'll make that clear so you know where my interests are and can make the decision that's right for your business.

What's included

• Audits of current marketing, brand presence, content, and messaging
• Strategy sessions with clear, direct recommendations
• Campaign concepts and content direction
• Positioning and audience input
• Reviewing proposals and recommendations from outside agencies or vendors
• Ongoing advisory, as much or as little as you need

Scope

This is direction, not execution of every channel. It doesn't include running SEO, paid media, email marketing, or web development. If one of those makes sense for your business, that's part of the advice, not something Maradeo Media sells or executes.